The amazing Seth Godin posted an Awareness Test today. As usual it was succinct and drove the point home extremely well. The test makes it obvious that often when focused on looking for one specific thing, blinders go on and a lot more is missed.
If you are going to take the test turn on the audio and don’t worry it is work friendly.
I’m not sure what’s more amazing, that I missed the breaking bear, or that the bear was wearing freaken sneakers!
The sneakers. For sure.